BlackRock Behavior Group logoTroy Burg Let's Connect
M.S., BCBA · Silicon Valley

Troy Burg

Proprietor of Two Companies Built on Behavior Science

I'm a BCBA who built two businesses around one belief: when you understand behavior, you can change outcomes. BlackRock Behavior Group serves families through Applied Behavior Analysis (ABA) and businesses through Organizational Behavior Management (OBM) and Consumer Behavior/Psychology. Sports Cards Behavior helps collectors master the hobby's market economics and turn their cards into a cash flow operation.

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Troy Burg, M.S., BCBA, pointing up to his BlackRock Behavior Group business card Troy Burg reading B. F. Skinner's Verbal Behavior by the lake Troy Burg on the golf course Troy Burg selling graded cards to young collectors at a sports card show
BlackRock Behavior Group

Silicon Valley's Behavior Partner

Google, Meta, Apple, and Tesla shaped a performance doctrine that reaches every Silicon Valley household, kids included. BlackRock Behavior Group helps families rise to it with confidence.

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About

15K+ Strong. One Mission.

More than 15,000 followers across all platforms, united by one mission: turning behavior into results. At BlackRock Behavior Group, I deliver high-quality, data-driven ABA services to my own clients. Beyond my practice, I use Organizational Behavior Management, Consumer Behavior, and Customer Psychology to secure cash flow, drive revenue, and build financial security.

I do this by helping ABA clinics maximize the quality of care they deliver, so profit follows, and by showing BCBAs how to build income streams beyond billable units, from CEU training platforms to digital resource stores.

Same science. Every industry. Real returns.

100%BCBA Delivered

Every BlackRock ABA service is delivered directly by a BCBA. No technicians, no trainees.

1,000+Sales Per Year

Sports Cards Behavior passed 1,000 eBay sales in one calendar year using OBM-designed workflows.

100%Positive Online Store Feedback

Sports Cards Behavior's eBay store holds 100% positive feedback across 800+ written buyer reviews, with Top Rated Seller status.

2Proven Businesses

Both started from nothing. BlackRock serves families and businesses; Sports Cards Behavior brings systems-driven behavior design to the card market.

BlackRock Behavior Group gold emblem with watches, microscope and open book
Business 1

BlackRock Behavior Group

A premium, BCBA-only ABA practice, plus behavior-based consulting for organizations. Every service comes from a BCBA, never a rotating cast of technicians.

  • ABA services for families at home and school
  • Executive Organizational Behavior Management consultation
  • Consumer behavior research and customer psychology strategies
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Sports Cards Behavior videos, graded cards and market analysis
Sports Cards BX logo Business 2

Sports Cards Behavior

Behavioral economics, applied to the card market. Scarcity, hype cycles, loss aversion and timing drive prices, and reading them is how collectors make data-driven buys and sells.

  • YouTube breakdowns of market behavior and strategy
  • An eBay store of basketball, football and baseball cards, raw and graded
  • Consulting for sellers building card businesses and cash flow
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Resources

BlackRock Resource Lab

Consultation packages and clinical research, built for families, clinicians and BCBAs.

Executive Index Consultation Packages

Executive Index Consultation Packages

ABA services and consultation, delivered entirely by a Master's-level BCBA. No entry-level or rotating staff.

  • Index-1BlackRock Growth Venture
  • Index-2BlackRock Prime Capital
  • Index-3BlackRock Private Reserve
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BlackRock Clinical Research Series articles

Clinical Research Series

Peer-reviewed journal research condensed into clear, readable articles for clinicians, parents and school teams. Some resources are free.

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Silicon Valley, the global center of venture capital
Local

Silicon Valley Roots

I'm a Silicon Valley native and a Bellarmine College Preparatory graduate, with relationships across the region. Years of growing up here, and graduating from Bellarmine, one of the most prestigious high schools in the country with an extreme performance doctrine, give me a first-hand understanding of the high-achievement culture families here live in. My approach doesn't shield kids from high expectations; it builds the behavioral skills, resilience and support networks to meet them.

Proof

Behavior Science in Action

BlackRock Behavior Group is my private practice and behavioral consulting firm. But did you know Sports Cards Behavior was built entirely on behavior science? Using Organizational Behavior Management (OBM), I designed every workflow from the ground up. The results speak for themselves: over 1,000 sales in one calendar year, an average of 84 sales per month (2.8 per day), a 100% positive feedback rating, and eBay Top Rated Seller status.

1000+ sales per year badge 100% positive feedback badge eBay Top Rated Seller badge
Sports Cards Behavior eBay store showing 100% positive feedback and 1.0K items sold
Sports Cards Behavior on eBay: 100% positive feedback, 1.0K items sold, 5.0 detailed seller ratings.
Connect

Let's Connect

If you're in Silicon Valley, let's connect. In a region built on venture capital and high standards of excellence, a strong network is everything. And if you're outside the Valley, reach out anyway. Connecting only helps us both grow professionally.

Business 1 · BlackRock Behavior Group

Business 2 · Sports Cards Behavior

Professional

Serving Los Altos, Los Gatos, San Jose, Palo Alto, Almaden, Sunnyvale, Willow Glen, Milpitas and Santa Clara.